Newspapers and coffee, duh!

Not making it as a newspaper? 

Add coffee and stir.

That's the unusual business model emerging in the Czech Republic. I have to admit I was a bit dumbfounded as I read a about it in the New York Times this morning. But it is actually a really cool idea. In an effort to reconnect with their communities newspapers across Czech Republic are opening up Coffee Shops adjacent to their newsrooms. They offer an internet connection and one-on-one time with their reporters who will help customers learn social networking tools. And I'm not the only one who thinks this idea could work. Google is backing the project, supply tech support and training. The European company that is developing the cafes, the PPF group group says it is meant to be the Czech version of hyper-local news. PPF, an Amsterdam-based firm with banking, insurance and media holdings in Central and Eastern Europe is partnering with Vlatva-Labe-Press, a German-owned publisher of Czech papers. PPF has invested 10 million Euros of 13.4 million dollars in the project and the company plans to begin publishing seven weekly newspapers and about 30 websites serving four distinct regions of the country next month. It's great to see such a literal attempt by a newspaper company to reconnect with their audience. A cup of coffee and a conversation can go a long way in building a relationship, and right now newspapers can use all the friends they can get.